Auriel Como — Boutique Townhome Development Site

Context

Auriel is a boutique residential development of 14 townhomes in Como, a sought-after inner suburb of Perth. The target market spans professionals, downsizers, and investors — each with different priorities. The site needed to qualify buyers and create emotional desire before they visited in person.

Challenge

• Three distinct buyer profiles with different objections and motivations
• Fourteen units across multiple configurations — buyers needed to self-select by type and budget
• Luxury property requires "feel" — static images alone don't close

Solution

A lifestyle-led property marketing site:

• Interactive 3D walkthrough that lets buyers explore the space from any device
• Filterable unit selector: filter by unit type (1-bed / 2-bed / 3-bed) and price range
• Lifestyle copy positioning Auriel as "lock-up-and-leave" for professionals and downsizers
• High-quality asset management with WebP for fast-loading property photography

What this proves

Property marketing sites that let buyers self-qualify and virtually experience the space reduce the sales cycle. Interactive features aren't a luxury — they're a conversion tool.