Professional Services / Accountingdelivered
IOP Accounting — Professional Services Website
Modern marketing site for a Perth accounting firm — services architecture designed for clear lead qualification across six practice areas.
- Practice areas
- 6 services
- Integrations
- Xero · MYOB
- Status
- Live
Context
IOP Accounting needed a site that reflected the breadth of their practice — tax, advisory, bookkeeping, payroll, property/CGT, and ATO support — without overwhelming prospective clients. Visitors needed to quickly identify which service matched their situation.
Challenge
- Six distinct service areas covering individuals, businesses, and investors
- Clients arrive with different compliance needs — no single hero message fits all
- Accounting firms in Perth are commodity-priced; differentiation must come from clarity and trust signals
Solution
A structured Next.js marketing site:
- Service cards organised by client type (individual / business / investor)
- Trust signals: professional affiliations, Xero and MYOB partnership badges
- Clean, conversion-focused layout — each service page ends with a direct contact CTA
What this proves
Complex professional-services sites can be simple on the surface. Good IA (information architecture) does the qualifying work before the client picks up the phone.